Your Social Media,
Handled From Strategy
to Execution
A connected approach to building a stronger social presence, shaped around your brand and backed by strategy. Serving brands across Alexandria, Northern Virginia, and D.C.
Content & Creative
Good content doesn’t need to look like everyone else’s to perform. From social-first shoots to graphics and short-form video, I create content around your brand, your audience and the way people actually use social.
Services can include: content shoots, short-form video, social graphics, social copy/content development.
Ongoing Social Media Management
For brands ready to stop treating social media like the thing that gets squeezed in when there’s time. I take on the strategy, planning, content and day-to-day management that keeps your presence moving and gives every post a reason to be there.
Services can include: strategy, content calendars, publishing/scheduling, community management, reporting, ongoing optimization.
Social Strategy & Campaigns
Take what’s already working and put it in front of more of the right people with paid social campaigns built around your audience, your goals, and what you actually want your business to achieve.
Services can include: paid social strategy, campaign setup, audience targeting, creative development, campaign management, and performance monitoring & optimization.
Frequently Asked Questions
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Social media strategy is the thinking behind what you’re doing: who you’re trying to reach, what you want to say, what kind of content makes sense for your brand, and how it all connects back to your goals. Social media management is what keeps that strategy moving, from planning and publishing to community management, reporting, and ongoing optimization.
Some brands need one. Some need both. That’s why my services are built with different levels of support rather than a one-size-fits-all package.
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It really comes down to what you already have, what’s missing, and how much support you want.
If you’re managing social yourself but need a stronger direction, The Social Refresh gives you the strategy and tools to move forward. If you’re looking for ongoing support, The Social System and The Social Studio take more of the planning, content, and day-to-day management off your plate.
Not sure where you fall? That’s something we’ll figure out before you commit to anything.
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Absolutely. Not every brand needs someone managing its social media every month.
The Social Refresh is my one-time social media strategy service for businesses that want an expert set of eyes, a clearer direction, and a plan they can execute themselves. You’ll walk away with recommendations tailored to your brand, content direction, and a roadmap for what comes next, without committing to ongoing management.
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Once we decide to work together, we’ll start with the groundwork. I’ll learn more about your business, audience, goals, brand voice, and current social presence before developing the strategy and creative direction behind your content.
From there, the exact process depends on the service you choose, but you’ll always know what I need from you, what I’m working on, and what’s coming next. No disappearing into a black box and resurfacing with a month of content you’ve never seen.
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Content creation can be part of your social media service, and what that looks like depends on your brand and package. I can create original photo and video content, graphics, copy, and platform-specific creative, while also incorporating existing brand assets when they make sense.
For projects that call for more specialized production, I can also help determine what additional creative support may be needed.
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Enough that your social media still feels like your brand, but not so much that hiring me creates another job for you.
I’ll need your insight, approvals, and occasional updates on what’s happening inside the business. I handle the strategy, planning, and agreed-upon execution behind the scenes, with a clear process for keeping you in the loop without pulling you into every little detail.
Ready to start?
